Utilising customer data for Marketing and Communications.

Bentley & George Communication's Director, Georgi Redfern, will share actionable insights to help agricultural innovators turn customer data into a powerful business asset, at the 2025 NSW Department of Primary Industries and Regional Development's (DPIRD) Agtech Supplier Professional Development Day.

Hosted by DPIRD's Farms of the Future program, Georgi will help agtech suppliers understand how collecting and managing customer records and insights is key to building stronger relationships and essential for business growth.

The session will provide practical strategies for capturing accurate customer information, best practices for storing records, and effective ways to leverage the data to enhance marketing and communications efforts.

This free event will be held on Tuesday 4 November, 2025 from 8am - 5pm at Charles Sturt University, Wagga Wagga.

For more information or to book your ticket, visit the Farms of the Future website.